Built for Indian MICE Operators

Run Every Event
Like Your Best One.

The AI-native operations platform for Indian MICE operators. First enquiry to final invoice — one system, zero chaos.

Start free — no card neededSee how it works
app.micestack.in/dashboard
Dashboard
Darius Voyages
Revenue (MTD)
₹14.2L
↑ 23% vs last month
Active Enquiries
23
↑ 8 new this week
Win Rate
87%
↑ 12pp vs Q3
Pending Invoices
₹3.8L
↑ 2 overdue
Client / Event
Amount
Status
Travel Date
Mahindra Finance Ltd.
ENQ-2026-0041 · Goa Incentive, 120 pax
₹24.6L
Confirmed
Mar 14–18
Tata Consultancy Services
QUO-2026-0038 · Shimla Offsite, 45 pax
₹8.2L
Quote sent
Apr 3–5
Sun Pharma Ltd.
ENQ-2026-0039 · Dubai Medical Conf., 80 pax
₹41.0L
In ops
Apr 21–25
Reliance Retail Events
ENQ-2026-0042 · Rajasthan Incentive, 200 pax
₹68.5L
New enquiry
May 10–15
The status quo

Indian MICE operators deserve better
than a WhatsApp thread and Excel.

Every MICE operator in India runs on the same stack — and it breaks the same way, every time.

Quotes live in inboxes
Three versions of the same proposal floating across email, WhatsApp, and Google Sheets. No one knows which one the client approved.
Ops runs on instinct
Visa deadlines, hotel bookings, BEO sign-offs — all in someone's head. When they leave, the knowledge goes with them.
Collections are awkward
Finance chases sales, sales chases the client, and the GST invoice is wrong again. The file closes 60 days late, every time.
MiceStack changes all of this
How it works

One platform for the
entire event lifecycle.

From the first WhatsApp enquiry to the final GST invoice — every step, tracked and automated.

1
Enquiry arrives
WhatsApp, email, referral — every lead lands in a single Kanban pipeline. Auto-tagged by event type, pax count, and destination.
ENQ-2026-0041 · Created in 8s
2
AI-assisted quoting
The AI does the structure and maths. You bring the supplier relationships. Together — a clean, GST-calculated, multi-currency proposal, fast.
QUO-2026-0038 · v3 · ₹8.2L
3
Client reviews & approves
A branded proposal portal with comments, line-item approvals, and a PDF download. No more "can you send me the latest version?"
Approved via /q/token · No login needed
4
Ops takes over seamlessly
Contract signed? Run sheets, supplier bookings, and task assignments are auto-generated. Visa desk, air desk, hotel desk — all synced.
40+ tasks provisioned · 6 desks
5
Invoice & collect
GST-compliant invoices in one click. Track advances, milestones, and final settlements. Razorpay links for instant client payments.
INV-2026-0018 · ₹8.2L · Paid
By the numbers

What happens when your
operations actually run.

0
AI tools built into every workflow
0s
Time to generate a full GST proposal
0+
Ops tasks auto-generated per signed contract
0
User roles from CEO to ground-level ops
Event intelligence

Know exactly where every event stands —
before, during, and after.

Three views, one platform. From pre-event readiness to live run sheets to post-event P&L — the entire event lifecycle is tracked in real time.

Mahindra Finance Goa Incentive
ENQ-2026-0041 · Apr 14–18 · 150 pax
Before Event · T–4 days
73%47 / 64 tasks doneIn progressComplete
4 days to departure
Departure: Monday, Apr 14 · Mumbai → Goa
SLA Deadlines
Visa applications submitted
D-20 · Done
Air tickets issued (150 pax PNRs)
D-15 · Done
Rooming list sent to hotel
D-7 · Due in 3 days
BEO sign-off from venue
D-3 · Overdue
Department Readiness
Travel
12/14 · 86%
Hotels
8/10 · 80%
Logistics
6/8 · 75%
F&B
5/8 · 63%
Creative
4/6 · 67%
Finance
8/10 · 80%
On-ground
2/6 · 33%
General
2/2 · 100%
Open tasks by assignee
SR
Kavya Nambiar
Ops Manager
3 overdue
AK
Arjun Kapoor
Travel Desk
2 in progress
PM
Priya Menon
Finance Desk
All clear
AI-native, not AI-sprinkled

Six AI tools built into
every workflow.

These aren't chatbots bolted on. Each tool understands MICE — it knows what a 120-pax Dubai incentive needs, what a forex line item should look like, and how to negotiate a hotel contract in Geneva or Goa.

01
RFP Parser
Paste a raw client brief from WhatsApp or email. Get structured line items, destination, pax, dates, and budget — extracted and ready to quote in seconds.
02
Quotation AI
AI-assisted quotation builder. Suggests line items by event category, fills in standard rates, calculates GST and markup. You review and approve.
03
Cost Estimator
Enter destination, pax, and event type. Get an instant budget range for hotels, air, F&B, and venue — with Indian market pricing intelligence built in.
04
Follow-up Drafter
Auto-generates follow-up emails based on enquiry stage, last interaction, and client history. One click to send — or edit before you do.
05
Margin Analyzer
Breaks down gross margin by category and supplier. Identifies where you're leaving money on the table. Suggests negotiation levers for repeat suppliers.
06
Run Sheet Generator
Sign a contract — get a detailed day-by-day run sheet auto-generated from the timeline, pax count, and confirmed bookings. Editable, shareable, ground-ready.
Sales Intelligence — Live
₹2.4Cr
Pipeline value
87%
Win rate
₹18.6L
Avg deal size
Sales funnel
New
24
Qualifying
19
Quoted
14
Negotiating
9
Won
5
Margin by category
Hotel
18%
Air
11%
F&B
24%
Transport
14%
Venue
21%
Role-based access

Built for the whole company —
from the boardroom to the ground.

One platform, six roles. The CEO sees revenue and margins. The visa executive sees their 40 open files. Everyone sees exactly what they need — nothing more.

Owner / CEO
Full access
  • ·All data + team management
  • ·Billing & subscription
  • ·P&L and margin reports
  • ·BI across all deals
Admin / CXO
All data
  • ·Manage team & settings
  • ·All enquiries & quotes
  • ·Revenue reporting
  • ·Supplier oversight
Manager
Create & manage
  • ·Create enquiries & quotes
  • ·Manage contracts
  • ·Raise invoices
  • ·Assign tasks to team
Sales Executive
Assigned items
  • ·Own enquiries & quotes
  • ·Send proposals
  • ·Client communications
  • ·Pipeline view
Accounts
Finance only
  • ·View all invoices
  • ·Record payments
  • ·GST summary export
  • ·Receivables aging
Viewer / Ops
Read-only
  • ·View assigned tasks
  • ·Run sheet access
  • ·Ground-level ops view
  • ·Mobile-friendly
Invite your full team — every seat sees what they need, nothing they shouldn't
The competitive reality

The corporate sends the RFP
to four agencies. One wins.

In MICE, it's rarely the cheapest quote that wins — it's the fastest credible one. By the time your competitor finishes their Excel sheet, your portal link is already in the client's inbox.

Your agency — with MiceStack
WON
T+0
RFP arrives on WhatsApp
Tata Motors HR sends brief: Goa incentive, 150 pax, Apr 18–21, budget ₹40L
T+2 min
AI parses the brief
RFP Parser extracts: destination, pax, dates, budget. Line items pre-populated.
AI Tool: RFP Parser
T+28 min
Full GST proposal ready
₹38.4L quote with hotel, air, F&B, venue, transport — all line items priced and GST-calculated.
AI Tool: Quotation AI
T+31 min
Branded portal link sent
Client opens a professional cover page with itinerary, inclusions, pricing, T&Cs. No PDF, no login.
T+3 hrs
Client approves, requests minor revision
Comments directly on the portal. v2 sent within 10 minutes. Contract signed same day.
Quote to approval
Same day
Competitor agency — no platform
LOST
T+0
RFP arrives in email
Forwarded to the ops manager who's handling three other files today.
Day 1
Calling hotels for rates
Three hotels. Two don't respond. One gives a rate that needs clarification. Opening Excel.
Day 2
Quote PDF being built
GST calculated manually. Wrong percentage. Redo. Format the PDF. Send via email attachment.
Day 2, 6pm
PDF emailed
Client responds: "Thanks, we've already shortlisted another agency. Will keep you in mind."
Day 3
Deal already closed — elsewhere
Your quote was fine. You were just 36 hours too late.
Quote to delivery
2+ days
Payment terms win deals too. MiceStack lets you offer flexible structures — 30% advance, 40% on confirmation, 30% post-event — configured per client with milestone invoices auto-generated. When two agencies quote the same price, the one with friendlier payment terms gets the PO.
Client intelligence

Your repeat clients are your
business. Know them cold.

Most MICE revenue comes from 20% of clients who book year after year. MiceStack turns every past event into intelligence for the next pitch.

Mahindra Finance Ltd.
Corporate · Mumbai · Since 2019
₹2.4Cr
Lifetime value
Past events
8 events · Goa (3×), Dubai (2×), Bangkok (1×), Zurich (1×)
Average group size & budget
110–140 pax · ₹28–42L per event
Preferred hotels
Taj properties · Always requests sea view floors
Payment behaviour
Always pays on time · 30% advance preferred
Retention alert: 94 days since last booking. Their Q2 incentive season typically starts in March. Time to reach out.
Full client history at your fingertips
Every past event, quotation version, hotel preference, and approved budget — instantly surfaced when a repeat client enquires. No more "do you have their last quote?" searches.
Flexible payment terms, tracked automatically
Set advance/milestone/final structures per client or event. Milestone invoices auto-generate on contract sign. Know who's on credit, who pays upfront, and who's overdue — without a finance call.
Retention alerts before clients go quiet
Clients who go 60+ days without activity get flagged. MiceStack's AI Follow-up Drafter writes the check-in email for you. One click to send.
Know which clients are actually profitable
LTV, event P&L, and margin per client tracked automatically. Some clients negotiate hard but always pay. Others are cheap on paper but drain ops. Now you know the difference.
For the CEO & CXO

Stop running your MICE company
on gut feel.

Your data knows things you don't. Which month your pipeline dries up. Which event type bleeds margin. Which client is about to go to a competitor. MiceStack surfaces it — before it costs you.

Live
90-Day Revenue Forecast
Pipeline value weighted by win probability at each funnel stage. Updated in real time as deals move.
Apr (confirmed)₹48.2L
May (probable 78%)₹31.6L
Jun — Europe season 45%₹18.9L
Live
Win Pattern Analysis
Which event types, destinations, and client segments convert best. Stop chasing the wrong deals.
Incentive
87%
Conference
64%
Team offsite
91%
Exhibition
38%
Live
Seasonal Demand Calendar
Know when your enquiry volume peaks. Staff ops in advance. Don't get caught understaffed in your busiest quarter.
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Coming soon
Client Retention Radar
Flags accounts that haven't booked in 60+ days with their historical booking rhythm. Catch drift before they sign with a competitor.
Tata Motors HR
94d silent
HDFC Life
71d silent
Sun Pharma
Active now
Live
Margin Health by Category
See which line items are killing your gross margin. Air tickets at 6%? That supplier relationship needs renegotiating.
F&B & Venue24% margin ↑
Hotel18% margin
Transport11% margin
Air tickets6% margin ↓
Coming soon
Ops Capacity vs. Pipeline
If 6 events confirm in April, does your team have the bandwidth? See confirmed events vs. desk workload before you over-commit.
Apr — Confirmed events4 events
Visa desk load97% — at limit
Hotel desk load74% — watch
Air desk load52% — clear

Ready to run events,
not spreadsheets?

Join Indian MICE operators who've replaced their inbox-and-Excel stack with something built for how they actually work.

Get started free — no card neededBook a 20-min demo

Free trial · No credit card · Setup in 5 minutes · Data hosted in India