Sales Pipeline
From RFP to Won Deal.
Every enquiry, tracked.
A 6-stage pipeline built for how MICE operators actually sell — not how CRMs think they should.
Pipeline
The 6-stage MICE sales funnel
Every enquiry moves through a structured process designed for MICE — not a generic SaaS CRM repurposed for events.
24
New
Fresh enquiries, unqualified. WhatsApp, email, referral, or form.
19
Qualifying
Budget confirmed, destination discussed, RFP being reviewed.
14
Qualified
Decision maker identified. Dates locked. Serious intent confirmed.
11
Quoted
Full proposal sent via client portal. Awaiting review or feedback.
9
Negotiating
Revisions in progress. v2/v3 quote iteration. Commercial discussion.
21
Won
Contract signed. Ops tasks auto-generated. Revenue confirmed.
Conversion funnel — last 90 days
New
24
Qualifying
19
Qualified
14
Quoted
11
Negotiating
9
Won
21
87% win rate from Qualified stage — above industry benchmark of 62% for Indian MICE operators.
Kanban View
Kanban board meets intelligence
Every deal is more than a card. It's a live file with context — who's responsible, where it came from, and what it's worth.
7 status transitions, zero friction
Drag between stages or use the status dropdown. Every move is logged with timestamp and user.
Auto-tagged by event type
Meeting, Conference, Incentive Trip, Wedding, Team Offsite, Exhibition — each tag filters your view.
Source tracking — know what converts
WhatsApp, email, referral, website. See which source brings your highest-value deals over time.
One assigned executive per deal
Accountability is built in. Sales heads see team-wide pipeline; each exec sees only their files.
Active Pipeline
24 active deals
Q2 FY26
New
8
ENQ-2026-0071
Incentive Trip
Tata Motors HR
Thailand · 200 pax · Jun 12–16
~₹56L
New
RK
ENQ-2026-0069
Conference
HDFC Life
Bengaluru · 80 pax · May 28
~₹14L
New
SR
Qualifying
7
ENQ-2026-0065
Team Offsite
Infosys BPM
Singapore · 60 pax · May 10–12
₹22.4L
Qualifying
PM
ENQ-2026-0062
Wedding
Bansal Family
Udaipur · 320 pax · Nov 18–21
~₹78L
Qualifying
AK
Quoted
5
ENQ-2026-0058
Incentive Trip
Mahindra Finance
Goa · 150 pax · Apr 14–18
₹38.4L
Quoted v2
RK
ENQ-2026-0055
Exhibition
Sun Pharma
Mumbai · 40 pax · May 6
₹6.2L
Quoted v1
PM
IntelligenceKnow why you win.
Know why you win.
Know why you lose.
Stop guessing. MiceStack tracks win and loss reasons on every closed deal so you can see the patterns, not just the outcomes.
Win/loss reason tracking
Log the reason every deal closes — price, speed, relationship, or competitor. Build a real dataset.
Quote-to-win time by executive
Riya closes in 3 days; Ankit takes 9. Now you know who to learn from — and who to coach.
Which destinations convert best
Goa and Dubai close at 91%. Singapore stalls at 54%. Prioritise accordingly when quoting.
Lost deal analysis
Identify patterns in lost deals — budget mismatch, slow response, or a specific competitor. Fix the root cause.
Win rate by event type
Last 12 months · 94 closed deals · Your agency
Team Offsite
91%
Incentive Trip
87%
Wedding
73%
Conference
64%
Exhibition
38%
Team offsites & incentive trips are your strongest segment — prioritise these in outreach.
Exhibition deals lost most often on price — consider a lower-margin entry offer to build relationships.
Average quote-to-win time: 4.2 days — fastest in your region according to benchmark data.
24
Active enquiries tracked
in a single pipeline view
87%
Average win rate from
Qualified stage
6
Stages, zero dropped leads —
every enquiry has an owner
Explore related features
Versioned Quotations
GST proposals with AI. 12 line-item categories. Client portal with comment threads.
Explore Quotations
Ops Execution
40+ tasks auto-generated on contract sign. 6 desks in sync. SLA alerts at D-20, D-15, D-7, D-3.
Explore Ops
Business Intelligence
Sales, finance, and ops dashboards. Pipeline funnel, margin by category, revenue by client.
Explore BI