Built for the operators running India's best events.
The MICE industry in India runs on relationships, instinct, and an extraordinary tolerance for chaos. We built MiceStack to keep the relationships and instinct — and eliminate the chaos.
Why MiceStack exists
India's MICE industry is large, fast-growing, and deeply underserved by software. Most operators are running ₹10–50 crore businesses on WhatsApp, Excel, and institutional memory. Quotes take days. Ops briefings happen over calls. Revenue leaks through spreadsheet errors and missed follow-ups.
MiceStack is built to change that — not by importing a Western SaaS and slapping an Indian payment gateway on it, but by building from scratch for how Indian operators actually work: multi-currency, GST-native, WhatsApp-first briefings, Razorpay collections, and a 6-stage pipeline that reflects the real MICE sales cycle.
What we believe
Three principles guide every product decision we make.
Operations first
Great events come from great operations. Every feature we build starts with an ops problem — not a software trend.
AI that assists, not replaces
The best operators bring supplier relationships, client intuition, and years of industry knowledge. AI handles the structure, maths, and formatting — not the judgment.
Built for India
GST complexity, INR-first pricing, Razorpay payments, WhatsApp workflow integrations. Not an afterthought — the foundation.
Built by operators, for operators.
The MiceStack team has worked with event companies across India — from boutique DMCs in Goa to conference operators running 500-pax corporate events in Bangalore. We know the spreadsheets, the WhatsApp threads, and the 2am invoice panic. We built the tool we wished we'd had.