The news: Marriott International and The Fern Hotels & Resorts have surpassed 75 hotel signings and 50 property openings under the Series by Marriott brand in India, less than six months after the collaboration launched in November 2025. The milestone adds more than 3,556 rooms to Marriott International's portfolio across the country.
Why it matters for MICE operators: This expansion directly increases your venue options for corporate events, conferences, and incentive travels across India. More Marriott properties mean better inventory availability, negotiating power, and consistent service standards across multiple cities—critical for DMCs and PCOs managing multi-city events. The Series brand specifically targets mid-market segments, making it accessible for mid-sized corporate groups.
The takeaway: Start mapping these new Series properties into your destination strategies now, particularly for tier-2 and tier-3 city events where venue options have traditionally been limited.
Source: TTG Asia