The news: India has joined Singapore, UAE, Thailand, and Japan in establishing Convention Promotion Bureaus at the city level to strengthen its MICE tourism infrastructure and global competitiveness. This strategic move mirrors successful models in Asia-Pacific and EMEA regions where dedicated city-level bureaus have significantly boosted convention and incentive travel volumes.
Why it matters for MICE operators: DMCs and PCOs now have dedicated institutional support for bidding on international conferences and incentive programs. These bureaus will help coordinate destination marketing, provide research on available venues, and assist in securing major events — reducing your sales cycle and improving win rates on RFPs from international clients and association organizers.
The takeaway: Get familiar with your city's CPB immediately — they're your partner for landing larger international events and accessing government support for bid proposals.
Source: Travel And Tour World