The news: Odisha's Bhubaneswar-Cuttack-Puri-Paradip region is emerging as a significant business events hub in India, with substantial infrastructure development and venue expansion underway. The state is actively positioning itself as an alternative MICE destination, attracting both corporate conferences and government-backed events.
Why it matters for MICE operators: Tier-2 destinations like Bhubaneswar offer operators opportunities to diversify beyond saturated metro markets, lower operational costs, and access emerging corporate demand from manufacturing, tech, and government sectors. Early movers in Odisha can establish themselves as preferred regional partners before major competitor DMCs establish operations.
The takeaway: Scout the Odisha market now — establishing relationships with local venues and partners puts you ahead as corporates increasingly explore non-metro event destinations.
Source: The Times of India