The news: Tourism Australia has appointed dedicated business events leadership in India and boosted its bid fund to attract more conferences and incentive travel bookings. The move signals Australia's commitment to capturing a larger share of India's growing MICE market, particularly for events targeting Australian destinations like Melbourne, Sydney, and Brisbane.
Why it matters for MICE operators: DMCs and PCOs bidding on Australian events now have better support infrastructure. Direct engagement with Tourism Australia's India team means faster approvals, marketing co-investment, and strengthened partnerships. With Australia increasing focus on Indian clients, your ability to pitch Australian venues to corporate and incentive clients just became stronger.
The takeaway: Start building relationships with Tourism Australia's India team immediately — they're actively seeking to fund bids you're already pitching.
Source: Tourism Australia