The news: More than 40 countries—including Canada, the United States, UK, Brazil, and the Maldives—are now positioning India at the centre of their meetings and events industry tourism growth strategy. India remains an emerging source market with untapped potential for international MICE operators seeking expansion beyond traditional Western markets.
Why it matters for MICE operators: Indian DMCs and PCOs now have leverage in negotiations with international venues and event organisers. As global destinations actively court Indian corporate groups and incentive travel planners, your service offerings become more valuable. This represents a structural shift: Indian companies are no longer just receiving inbound events; they're being actively recruited as source markets.
The takeaway: Use this positioning to negotiate better rates with international venues and secure preferential allocations for your corporate clients seeking offshore meetings and incentive travel experiences.
Source: Travel And Tour World