The news: More than 40 countries—led by the Maldives alongside Canada, the United States, UK, and Brazil—have placed India at the centre of their meetings and events industry tourism growth strategy. This recognition positions India as an emerging and strategic source market for international MICE operators, signalling strong demand from Indian corporates and incentive travel buyers.
Why it matters for MICE operators: Indian DMCs and PCOs now have leverage to negotiate better rates and partnerships with international venues and hotels competing for Indian group business. This trend validates the growth potential of India's corporate incentive travel and conference markets, making it easier to pitch international destinations to your clients. Understanding which countries are actively courting Indian MICE budgets helps you position packages and partnerships more strategically.
The takeaway: Start building direct relationships with tourism boards and convention bureaus from these 40+ countries to secure preferential rates and familiarisation trip opportunities for your clients.
Source: Travel And Tour World