The news: The Sri Lanka Convention Bureau has concluded a series of MICE roadshows across India, directly engaging Indian DMCs, PCOs, and event managers. These roadshows represent a coordinated push to position Sri Lanka as a premium incentive travel and conference destination for Indian corporate clients. The initiative reflects growing competition from neighbouring countries to capture India's outbound MICE market.
Why it matters for MICE operators: Indian operators are increasingly receiving RFPs for incentive trips and conferences in Sri Lanka due to its proximity, cost advantages, and luxury resort infrastructure. The Convention Bureau's roadshows signal they're actively building relationships with local operators who can source and escort Indian delegations. This creates partnership opportunities for DMCs to develop Sri Lanka packages and leverage relationships for regular business flow.
The takeaway: Connect with Sri Lanka Convention Bureau contacts from the roadshows and develop 2-3 pilot incentive packages to test market demand.
Source: safariindia.com