The news: Radisson Hotel Group signed 10 new hotels across seven Indian states in a single week in mid-July, spanning six brands including Radisson Blu, Radisson, Park Inn by Radisson, and Radisson Individuals Premier. The expansion targets India's business, leisure, and spiritual tourism destinations.
Why it matters for MICE operators: More room keys and conference facilities mean better availability for your clients and stronger negotiating leverage with hotel chains. However, inventory glut also means tighter margins — properties have less incentive to discount. The expansion into Tier II and Tier III cities is crucial: emerging destinations offer lower costs and differentiation for corporate events seeking alternatives to saturated Mumbai and Delhi markets. This gives you new pitch angles for clients seeking offbeat venues.
The takeaway: Map Radisson's new properties immediately and build destination packages around underutilized markets like smaller cities across seven newly covered states.
Source: ET HospitalityWorld