The news: IBTM World, the industry's flagship trade show, is expanding its Event Technology and Services Zone ahead of the November 2026 event (17–19 November) at Fira Gran Via in Barcelona. The expanded tech zone is shaping up to be one of the largest event tech showcases in the industry, reflecting growing demand for solutions across event planning, hybrid delivery, and attendee engagement.
Why it matters for MICE operators: Indian PCOs and DMCs attending IBTM World will find a concentrated marketplace of event tech vendors—from registration platforms to AI-driven analytics tools. Operators looking to modernise their back-office operations or offer hybrid event capabilities should use this as a scouting mission. The expansion also signals which technologies the global market prioritizes, helping Indian operators make smarter tech investment decisions when they return home.
The takeaway: Block time at IBTM World to evaluate event tech solutions that could streamline your operations and differentiate your service offering to clients.
Source: Conference News