The news: Indian Hotels Company Limited (IHCL) announced a dedicated Select Service Business organisation to accelerate growth across its four budget and mid-market brands: Ginger, Tree of Life, ama Stays & Trails, and Qmin. The restructuring signals IHCL's strategic push into the high-growth segment below five-star properties.
Why it matters for MICE operators: Budget and mid-market hotels are now a legitimate venue option for Indian companies managing cost-conscious events. IHCL's investment signals that three-star and select-service properties will receive the operational rigour, technology, and service consistency previously reserved for luxury brands. This expands your venue options and gives corporate clients credible alternatives to five-star pricing—especially valuable for regional conferences and smaller incentive groups.
The takeaway: Build relationships with Ginger and ama Stays properties in your city; these venues will increasingly compete for corporate events at transparent, competitive rates.
Source: ET HospitalityWorld