The news: Australia is launching a dedicated fund to attract incentive travel groups from India, positioning itself as a premium destination for corporate incentive programmes. The move signals increased competition for high-value incentive bookings in the Asia-Pacific region and reflects Australia's strategic focus on India's growing corporate travel market.
Why it matters for MICE operators: Indian DMCs and PCOs managing incentive programmes now have direct access to Australian government support and co-marketing opportunities. This subsidy programme reduces barriers to entry for operators pitching Australia as an incentive destination, potentially unlocking larger budgets from Indian corporates seeking international experiences. The dedicated fund signals long-term commitment from Australian tourism bodies to service Indian clients at scale.
The takeaway: Start building relationships with Australian tourism boards and venues now to capitalise on this funding window for incentive proposals.
Source: TTGmice