The news: Thomas Cook India and SOTC Travel have partnered with the Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi) to offer complimentary UAE visas to Indian travellers. The visa subsidy programme aims to remove cost barriers for Indian outbound travel and positions Abu Dhabi as an accessible destination for Indian leisure and business travellers.
Why it matters for MICE operators: This partnership directly reduces programme costs for Indian operators building Abu Dhabi into their destination offerings. For incentive and corporate travel programmes, complimentary visas translate to improved per-person value and higher profit margins. DMCs and PCOs can now position Abu Dhabi as a cost-competitive alternative to other Gulf destinations, making it easier to win bids against regional competitors.
The takeaway: Integrate this visa benefit into your Abu Dhabi proposal templates and highlight it as a cost-saving advantage to corporate clients.
Source: ET TravelWorld