The news: Sarawak welcomed its first-ever PATA Travel Mart (PTM) on August 18-20, 2026, bringing together over 1,100 trade delegates from 48 countries at the Borneo Convention Centre Kuching. The event marks a major milestone for the destination and the regional MICE calendar.
Why it matters for MICE operators: Large regional trade marts like PTM are critical networking and lead-generation events for Indian DMCs and PCOs looking to build Asia-Pacific partnerships and source outbound incentive and conference business. Attending PTM provides direct access to international buyers, helps position India's MICE capabilities regionally, and creates opportunities for joint ventures with local partners. Indian operators missing these events lose visibility in strategic destination conversations.
The takeaway: Register your agency for PATA Travel Mart 2027 and plan your presence strategy now to compete for Asia-Pacific buyer attention.
Source: TTG Asia