The news: Emerald and Questex, two major trade show and event organizers, have announced they will operate under a new parent company called Forge. The consolidation combines Emerald's trade shows and conferences with Questex's events, media brands, and year-round digital engagement platform, while keeping existing event brands operational under their original names.
Why it matters for MICE operators: This consolidation signals industry consolidation trends that will reshape how exhibitors and attendees book events. You'll likely see integrated digital platforms, cross-promotion between event properties, and potentially new bundled packages for exhibitor services. Indian PCOs managing international trade shows should expect updated vendor management processes and possibly consolidated payment arrangements with Forge-owned events.
The takeaway: Understand which trade shows and conferences in your verticals are now under Forge ownership and adjust your vendor management accordingly.
Source: PCMA Convene