The news: Leadership adviser Suzy Malhotra has launched Above the Line, a nine-month executive coaching programme designed for senior leaders in creative, events, experiential, and agency sectors. The programme targets heads of department, client services directors, account directors, and senior producers seeking structured professional development.
Why it matters for MICE operators: As MICE agencies compete for senior talent, this programme signals a market gap in structured leadership training for events professionals. Indian PCOs and DMCs expanding their teams should note the growing emphasis on formal talent development—clients increasingly expect higher standards of account management and strategic thinking from their agency partners. Investing in or encouraging staff to pursue similar development programmes enhances capability and retention.
The takeaway: Use structured leadership development programmes to differentiate your agency and retain senior producers and account directors.
Source: Conference News