The news: The Pacific Asia Travel Association (PATA) and Global Business Travel Association (GBTA) have signed an MoU to strengthen the corporate business travel component of PATA Travel Mart 2027, scheduled for September 20-22 in Macao. This partnership aims to elevate the conference's relevance for corporate travel buyers and PCOs.
Why it matters for MICE operators: This partnership signals stronger alignment between Asia-Pacific tourism boards and global corporate travel buyers. Indian DMCs and PCOs attending PTM 2027 will now have better access to decision-makers from multinational companies and travel management companies seeking incentive travel and corporate event partners. The corporate-focused programming means higher-quality leads and networking opportunities for operators targeting this lucrative segment.
The takeaway: Block your calendar for PTM 2027 (September 20-22) and prepare case studies showcasing your best corporate incentive programs to present to GBTA members.
Source: TTG Asia