The news: ET HospitalityWorld reports that India must prioritize competing for global events rather than relying solely on domestic conference and exhibition business. The industry needs strategic positioning to attract international MICE delegations and establish India as a global events destination.
Why it matters for MICE operators: Most Indian DMCs and PCOs currently focus on hosting domestic corporate events and exhibitions. This policy insight signals that government and industry bodies are pushing for international event bids — meaning operators who build capabilities to handle global standards, multilingual operations, and international protocols will capture higher-margin business. Cities bidding for major conventions (like medical or tech conferences) create pipeline opportunities for operators willing to invest in infrastructure and expertise.
The takeaway: Start building your pitch decks and capability statements now — the next wave of growth won't come from local corporate events, but from winning bids for international conferences.
Source: ET HospitalityWorld