The news: Novotel Hyderabad and the Hyderabad International Convention Centre (HICC) have appointed a new Director of Sales. The move comes as both venues seek to strengthen their business development efforts in the competitive MICE market.
Why it matters for MICE operators: Venue leadership changes often signal strategic shifts in sales focus and commission structures. A new DOS typically brings fresh strategies for partnership outreach, pricing, and event packages—directly affecting how DMCs and PCOs negotiate contracts and allocate business. This hire suggests HICC and Novotel are aggressively pursuing conference and incentive mandates in Hyderabad's growing corporate market.
The takeaway: Reach out to the new Director of Sales to understand updated partnership terms, group rates, and package offerings before finalizing Q4 and 2025 proposals.
Source: safariindia.com