The news: Indonesia's Ministry of Tourism held the second edition of Wonderful Indonesia Gastronomy (WIG 2026), positioning culinary tourism as a primary draw for international visitors. The country is targeting 17 million international arrivals in 2026, with food and beverage experiences now central to destination marketing. The festival showcases Indonesia's regional cuisines and agritourism opportunities.
Why it matters for MICE operators: Gastronomy-focused incentive travel is a high-margin segment where clients spend more per participant. Indian operators designing destination incentive trips to Indonesia can now bundle cooking classes, farm-to-table dinners, and culinary tours as value-adds. This trend reflects broader client demand for experiential, Instagram-worthy components that justify higher per-head budgets.
The takeaway: Design Indonesia incentive itineraries around WIG 2026 partnerships and local culinary experts to differentiate offerings and command premium pricing.
Source: TTG Asia