The news: India has launched its National Digital Tourism Stack in partnership with ONDC (Open Network for Digital Commerce) and the Dekho Apna Desh 2.0 initiative. The DPI infrastructure aims to digitally connect travelers with local businesses, hospitality providers, and lesser-known destinations across the country.
Why it matters for MICE operators: This DPI layer creates a standardized, interoperable platform where MICE operators can list services, inventory, and availability without building proprietary integrations. Similar to how ONDC democratized e-commerce for small sellers, this stack could level the playing field for regional DMCs competing against larger chains. Early adoption positions operators to capture business from tier-2 and tier-3 destinations driving India's tourism growth.
The takeaway: Start mapping which ONDC-integrated platforms will display your services and ensure your property/service data is audit-ready for standardized DPI onboarding.
Source: ET HospitalityWorld