The news: An EventsAir survey shows 26% of event professionals aren't using AI at all, with lack of knowledge cited by 63% as the barrier. Marketing dominates AI usage at 62%, while only 13% apply it to personalise attendee experiences—the lowest adoption category in the study.
Why it matters for MICE operators: AI-driven personalisation is becoming table stakes for premium events. Your competitors are already using AI for marketing and registration workflows, but few are leveraging it for real-time attendee engagement, networking recommendations, or post-event follow-up. This gap is an opportunity to differentiate your services and command higher fees by offering smarter, data-driven event experiences.
The takeaway: Audit your current tech stack and identify one AI tool to pilot—whether for attendee matching, content recommendations, or post-event analytics—before clients start demanding it.
Source: Conference News