The news: Novotel Hyderabad and Hyderabad International Convention Centre (HICC) have jointly appointed a new Director of Sales to lead their combined commercial strategy. This appointment reflects the close partnership between the hotel and convention infrastructure in India's tech capital, one of the country's fastest-growing MICE destinations.
Why it matters for MICE operators: This hire signals increased focus on corporate conferences, conventions, and large-scale events in Hyderabad. A dedicated sales director typically means aggressive pursuit of marquee events, potentially intensifying competition for major tenders in the region. For DMCs and PCOs booking events in Hyderabad, this suggests streamlined decision-making and potentially more flexible commercial terms as HICC and Novotel align their sales efforts. It's also a sign that Hyderabad's MICE infrastructure is maturing alongside Bangalore and Delhi.
The takeaway: Reach out to the new sales director early to understand their 2026-27 event targeting and negotiate preferred partner rates for your clients.
Source: Safari India