The news: According to a UFI (Union des Foires Internationales) report, the Asia-Pacific region now has more large-scale exhibition venues than Europe. This marks a significant shift in global exhibition infrastructure, reflecting increased investment in APAC venues over the past decade.
Why it matters for MICE operators: This data confirms what Indian exhibition organizers have suspected—the APAC region, including India, is becoming the epicenter for large-scale trade shows and exhibitions. It means more international clients are likely to look at Asian venues, including Indian cities, as viable alternatives to European ones. This creates opportunities for Indian PCOs and DMCs to pitch their services for major international exhibitions.
The takeaway: Update your pitch decks to highlight India's exhibition infrastructure and position your city as part of a booming APAC market that now rivals Europe.
Source: TTGmice (UFI Report)