The news: Maharashtra has established a convention promotion bureau to strengthen its position in India's MICE sector. The move reflects the state government's commitment to attracting more conferences, incentive trips, and corporate events to cities like Mumbai and Pune.
Why it matters for MICE operators: This is significant for DMCs and PCOs based in Maharashtra. A dedicated state bureau means easier access to government support, potential subsidies for large events, better coordination on infrastructure, and faster approvals for permits and licenses. It also signals that the state is actively competing with other Indian destinations for national and international MICE business.
The takeaway: Register with Maharashtra's convention promotion bureau immediately to stay informed about incentive programs, venue partnerships, and upcoming opportunities to pitch your services for major events.
Source: Travel Daily News Asia-Pacific