The news: Brand experience agency Experience has appointed Ben Burman, former ZEAL Creative executive, as managing director. Burman, who started his career at Experience as an account manager, returns to lead client relationships, business development, and the agency's events and experiential strategy, according to Conference News.
Why it matters for MICE operators: Leadership appointments at major event agencies signal shifting industry priorities and capabilities. Burman's return to Experience suggests the agency is doubling down on experiential and live events—a growing segment that Indian MICE operators increasingly compete in. This also reflects a broader trend: agencies are investing in specialist talent to build competitive advantage. For Indian operators, it's a reminder that larger international agencies are expanding their experiential offerings, which could mean higher client expectations for immersive, technology-enabled event experiences.
The takeaway: Indian MICE operators should assess whether their experiential capabilities and team depth match what international agencies are now offering to clients.
Source: Conference News