The news: Indian Hotels Company Limited and Ambuja Neotia announced a Rs 2,700 crore investment in West Bengal's hospitality sector, launching AltAir House properties under the IHCL SeleQtions brand in Kolkata and Siliguri. Each property is designed to reflect local culture and will expand premium accommodation options in Eastern India.
Why it matters for MICE operators: This investment dramatically improves your venue options for East India–focused corporate events, conferences, and incentive programs. The introduction of IHCL-branded properties in tier-2 cities like Siliguri opens opportunities for regional offsites and smaller corporate conferences that previously had limited premium options. DMCs operating in Bengal now have credible five-star venues to pitch for larger corporate mandates and can confidently bid on East India destination events.
The takeaway: Partner with these new properties immediately to secure preferred rates and familiarize yourself with their meeting and accommodation capacity for upcoming client proposals.
Source: ET HospitalityWorld