The news: Kinexin Convention Management hosted its second Yashobhoomi roadshow in South Korea, reinforcing the India-Korea MICE partnership. The event brought together DMCs, PCOs, and event organizers from both countries to explore collaboration opportunities and strengthen bilateral business ties in the meetings and events space.
Why it matters for MICE operators: For Indian MICE operators, this signals growing demand from Korean meeting planners and incentive travel companies looking to host events in India. Roadshows like these create direct connections with international buyers, reduce sourcing friction, and position Indian venues and services competitively. With Yashobhoomi as a flagship venue, Indian operators gain credibility when pitching to Asian markets.
The takeaway: Korean companies are actively seeking Indian event destinations — register your services with DMCs participating in such roadshows to capture cross-border MICE opportunities.
Source: Livemint