The news: GDS Index has published a guide to navigating new EU greenwashing rules affecting travel, hospitality, and events businesses. The regulations require companies making environmental claims to provide verifiable documentation—ending vague "sustainable" marketing without proof.
Why it matters for MICE operators: Indian PCOs pitching events to European corporates will face tighter scrutiny of sustainability claims. If your proposal says "carbon-neutral venue" or "eco-friendly catering," expect clients to ask for third-party certification and measurable data. This is especially critical for international conferences where ESG compliance is now a contract requirement. Venues and suppliers without verifiable sustainability credentials will lose bids to those with certified proof.
The takeaway: Audit your sustainability claims now, gather certifications from your venue and vendor partners, and build verified environmental impact reports into every international proposal.
Source: Kongres Magazine (kongres-magazine.eu)