The news: India is creating a National MICE Bid Fund to help Indian cities compete for major global conferences and events. Mumbai has already submitted a bid to host the 2029 ICCA Congress, positioning itself as a serious contender on the international stage.
Why it matters for MICE operators: This is a game-changer for PCOs and DMCs. Government backing for bid financing means more international conferences will land in India, translating directly into project opportunities for operators. The ICCA Congress bid signals that India is ready to host tier-1 events, which will boost the country's reputation and attract more global event organizers in the coming years.
The takeaway: Start building capability and partnerships now—a wave of international conferences is likely headed to Indian cities over the next 3-5 years.
Source: Travel World Online