The news: PCMA Convene's 2026 Meetings Market Survey shows meeting professionals navigating persistent uncertainty while embracing AI tools and innovation. The survey reveals that despite geopolitical tension, rising prices, and unpredictability, the profession is demonstrating cautious confidence and willingness to adapt and plan for continued change.
Why it matters for MICE operators: Indian event managers and PCOs are facing the same cost pressures and uncertainty as their global peers. The PCMA data confirms that AI adoption is no longer optional—it's becoming a competitive requirement. From run-sheet automation to attendee engagement platforms, operators need to evaluate which AI tools provide ROI. Additionally, the survey's emphasis on rising sustainability expectations and human-centric community building suggests operators should invest in both technology infrastructure and soft skills training for their teams.
The takeaway: Audit your current tech stack against PCMA's findings and prioritize AI investments that directly reduce operational complexity or improve attendee experience.
Source: PCMA Convene