MICE management software
for travel agents
You sell leisure trips, FITs, and group holidays. But corporate clients keep asking for offsites, conferences, and incentive trips — and Excel is breaking.
MiceStack handles the MICE side of your business — without touching the travel side.
Most MICE in India is run by travel agents
You started with leisure bookings. A corporate client asked for an offsite. You delivered. Word spread. Now MICE is 30-50% of your revenue — but you're running it the way you ran your first booking.
The quotation problem
A 200-pax incentive trip needs 40+ line items: rooms, transfers, F&B, AV, gala, gifting, visa, insurance. You build it in Excel, the client asks for 3 changes, and the file becomes "Quote_v6_FINAL_FINAL.xlsx".
The supplier problem
Hotel rates on WhatsApp. Transport rates in an email from March. AV vendor sent a PDF you can't find. The same supplier is in your contacts under three different names.
The money problem
Client pays 50% advance. You pay suppliers 70% of cost as deposit. Final settlement after the event. Six months later you still don't know if the trip made money.
MICE isn't just “group leisure travel”
The workflows look similar from outside. They're completely different inside.
- Client picks a destination from a brochure
- You search inventory in GDS / supplier portals
- Quote is the rate sheet + your markup
- Booking is the transaction
- Commission settles automatically
- One traveler, one PNR, one invoice
- Client sends an RFP with 12 unknowns
- You source rates from 8-15 suppliers per event
- Quote is 40-line proposal, versioned 4-6 times
- Booking is contracts, advances, room blocks
- P&L is hand-calculated months after the event
- 200 travelers, 1 master invoice, 1 client account
Your travel software was built for the left column. Forcing MICE through it is why your team works weekends.
We don't replace your travel stack.
We add the MICE layer.
- • Your GDS — Amadeus, Sabre, Galileo
- • IATA bookings and BSP settlement
- • Your travel agency CRM if you have one
- • Tally for general accounting
- • Hotel direct contracting portals
- • RFP intake and sales pipeline
- • Versioned quotations with auto GST
- • Supplier database with rate history
- • Rooming lists, run sheets, voucher generation
- • Multi-currency invoicing for inbound MICE
- • Per-event P&L from day one
Most travel agents we onboard keep their existing tools. MiceStack runs in parallel, taking over the moment a corporate RFP arrives.
What changes for your team
Corporate RFP lands on Monday morning
You forward it to your senior staff, who blocks the next 2 days to build a quotation. By the time it goes out Thursday, the corporate has already received 3 from competitors.
AI parses the RFP into structured requirements in 5 minutes. A draft quote with benchmark rates is generated. Your senior reviews, swaps the hotel, adjusts margins. Out by 4pm Monday.
Same client comes back next year
You search emails for last year's file. The Excel is on a laptop that was reformatted. You rebuild the quotation from memory — and price 12% lower than last year because you forgot the AV upgrade.
Last year's event is one click away. Duplicate, update the dates, adjust pax count. The 12% you almost missed is already in the line items.
Finance asks where the margins went
You pull invoices from email, supplier WhatsApps, and bank statements. After 4 hours you produce a spreadsheet that's probably right. Probably.
Per-event P&L is live from the moment the first supplier invoice is logged. Open the event, see the margin, drill into any line item.
From travel agents like you
I am a travel agent who does a few MICE events a year. Do I really need separate software?+
If you handle 4 or more MICE events a year, or single events larger than 30 pax, the spreadsheet method starts losing money quietly — margin errors, missed supplier invoices, delayed quotations. A dedicated MICE system pays for itself before the fifth event.
Will MiceStack replace my GDS, IATA booking tools, or travel agency software?+
No. MiceStack does not book flights or hotel inventory through GDS. It runs the MICE side — RFPs, group quotations, supplier coordination, run sheets, GST invoicing. Keep using Amadeus, Sabre, Galileo or your existing travel software for leisure bookings.
Why not just use Tally and Excel like we do for leisure travel?+
Tally treats every MICE event as a generic sale. It cannot track per-event profitability across 40 supplier line items, version a quotation 6 times, reconcile advance payments against final invoice, or generate a GST-compliant invoice with mixed SAC codes for hotel, transport, F&B and event management.
Do you support inbound MICE for foreign corporates visiting India?+
Yes. Multi-currency quotations (USD, GBP, EUR, AED, SGD) with INR equivalents, FX rate locking at acceptance, and IGST handling for export of services under LUT.
Can my team move existing MICE files from spreadsheets into MiceStack?+
Yes. Bulk import for clients, suppliers, and past enquiries. Past events do not need to be re-entered — you can start with active and upcoming work, and historical data flows in over time.
For travel agents weighing MICE software
Do travel agents need MICE software? A 5-event-a-year test
The honest threshold for when spreadsheets stop working.
Read article →Excel vs MICE software: the real cost for travel agents
Time, error, and lost-deal math you can run today.
Read article →Tally vs MICE software for group bookings
Where Tally breaks for MICE — and what to do instead.
Read article →See it on your next RFP
14 days. Full access. No credit card. Bring a real RFP — we'll show you what a 90-minute quotation looks like.