The news: RefTech has launched ContactScanning, a mobile app available on iOS and Android that allows event organizers to track attendee interactions while facilitating transparent, two-way data exchange at events. The app enables exhibitors, distributors, and sponsors to exchange contact information seamlessly while providing organizers with valuable networking analytics.
Why it matters for MICE operators: This technology addresses a critical gap in event ROI measurement by quantifying networking success—a key value proposition for corporate clients and conference attendees. For Indian MICE operators, offering networking intelligence can differentiate your events and justify higher fees. The data insights help demonstrate tangible value to clients who increasingly demand measurable outcomes from their event investments, particularly for B2B conferences and corporate meetings.
The takeaway: Consider integrating networking analytics tools into your event technology stack to provide clients with concrete networking ROI data.
Source: Conference News
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