The news: Food & Hospitality Asia (FHA) 2026 concluded with 70,000 attendees across four days, marking its largest edition in a decade. The event combined FHA-Food & Beverage and FHA-HoReCa into a single annual format, held alongside ProWine Singapore and IndusFood, featuring trade activities, seminars, and competitions throughout the exhibition.
Why it matters for MICE operators: This record attendance demonstrates the strong recovery of Asia-Pacific's MICE market, particularly in the F&B and hospitality sectors that are crucial for Indian operators. The success of combining multiple related events into one mega-show offers a proven model for Indian exhibition organizers looking to maximize attendee value and exhibitor ROI. Singapore's ability to attract 70,000 participants also reinforces its position as a key competitor to Indian MICE destinations.
The takeaway: Consider partnering with Singapore venues and suppliers who participated in FHA for enhanced service offerings and competitive insights.
Source: TTG Asia
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