The news: A new survey conducted by Crowne Plaza Newcastle at the ABPCO Festival of Learning reveals that associations are fundamentally shifting their event priorities in 2026. The research shows associations now prioritize value delivery and delegate engagement over traditional metrics, with evolving delegate expectations driving significant changes in event planning approaches. The survey captured insights from association event planners across multiple markets.
Why it matters for MICE operators: This shift requires Indian MICE operators to rethink their proposals and service offerings for association clients. Simply providing logistics and venues is no longer sufficient—clients now demand measurable value and enhanced engagement strategies. Understanding these changing priorities allows operators to position their services more effectively and develop offerings that align with what associations actually want, rather than what they traditionally received.
The takeaway: Restructure your association event proposals to emphasize value delivery and engagement outcomes rather than just operational efficiency and cost savings.
Source: Conference News
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