The news: Event technology giant Cvent has acquired ON24, a leading digital webinar and virtual event platform. The acquisition strengthens Cvent's position in the hybrid and virtual events market, adding ON24's webinar technology and digital engagement tools to Cvent's existing event management suite. Financial terms of the deal were not disclosed.
Why it matters for MICE operators: This consolidation creates a more comprehensive technology stack for managing hybrid events, which have become standard post-pandemic. Indian operators using either platform will likely see enhanced integration capabilities and potentially more competitive pricing as the combined entity scales. The acquisition also signals continued investment in virtual event technology, suggesting hybrid formats will remain important for the foreseeable future.
The takeaway: Evaluate how technology consolidation affects your current event tech stack and consider the benefits of integrated platforms over multiple point solutions.
Source: Kongres Magazine
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