The news: Generative AI platforms are increasingly influencing travel decision-making at the inspiration stage, with travelers using AI tools to create initial destination and accommodation shortlists. However, research reveals that 94% of hotels are completely invisible in AI search results. Only hotels present in the media sources that inform these AI tools make it into traveler consideration sets before booking begins.
Why it matters for MICE operators: As corporate travel managers and event planners increasingly rely on AI for destination research and venue selection, properties not indexed by AI search will lose visibility entirely. This affects not just hotel bookings but venue discovery for conferences and corporate events. MICE operators need to ensure their partner venues and destinations appear in AI-accessible content sources.
The takeaway: Audit your venue partners' online presence and ensure they're featured in content that AI platforms can access and reference.
Source: Skift
MiceStack is the AI-native operations platform for Indian MICE operators — pipeline, quotations, run sheets, and GST invoicing in one system.