The news: Melbourne Convention and Exhibition Centre is launching specialized event dining experiences specifically designed to attract Indian business travelers and corporate groups. The venue recognizes India's rising outbound MICE market and is tailoring food and beverage offerings to meet preferences of Indian delegates.
Why it matters for MICE operators: Indian DMCs and PCOs sourcing international venues now have direct competition from Australian facilities willing to customize F&B operations. This signals that tier-1 international venues are actively targeting India's growing corporate events segment, which means operators can negotiate better terms and customized packages by leveraging this increased interest.
The takeaway: When pitching international venues to Indian clients, highlight that Melbourne and similar facilities are now building dedicated Indian event experiences—use this leverage to secure better pricing and flexible catering terms.
Source: Travel And Tour World via Google News
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