The news: RefTech has partnered with Eventflow, a white-label exhibitor management platform designed to replace fragmented workflows, email chains, and spreadsheets in exhibition management. The partnership expands the technology solutions available to PCOs and event organizers managing large-scale exhibitions.
Why it matters for MICE operators: Exhibition organizers managing multi-stakeholder events can now reduce operational friction by consolidating exhibitor communications, booth management, and payment workflows into a single platform. This directly reduces the administrative burden on operations teams handling India's growing trade show and exhibition segment, freeing resources for client-facing work.
The takeaway: If your company manages exhibitions with 50+ exhibitors, evaluate Eventflow-integrated solutions to eliminate spreadsheet-based exhibitor management and reduce manual coordination errors.
Source: Conference News
MiceStack is the AI-native operations platform for Indian MICE operators — pipeline, quotations, run sheets, and GST invoicing in one system.