The news: The International Association of Conference Centres (IACC) released its 2026 Meeting Room of the Future report, drawing data from 124 venues across North America, Europe, and Asia Pacific. The comprehensive benchmarking survey reveals priorities shaping the conference venue sector globally.
Why it matters for MICE operators: This report sets the global standard for what conference venues must offer to remain competitive. Indian hotel operators and DMCs should reference IACC benchmarks when evaluating or upgrading conference facilities—especially around technology, hybrid capabilities, and attendee experience. Meeting these standards positions your venue competitively for international corporate and association business.
The takeaway: Download and review the IACC report to identify gaps in your venue's conference offerings and plan upgrades accordingly.
Source: Conference News
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