The news: Odisha has positioned the Bhubaneswar-Cuttack-Puri-Paradip region as an emerging business event hub. The state is investing in MICE infrastructure to compete with established Indian conference destinations. This regional push reflects India's shift toward decentralizing major events beyond tier-1 metros.
Why it matters for MICE operators: Tier-2 city MICE growth creates new opportunities for PCOs and DMCs willing to develop regional expertise. Odisha's push means potential new venue partnerships, lower costs compared to Delhi-Mumbai, and clients seeking alternative destinations for conferences. Understanding emerging hubs helps you diversify your event portfolio and offer clients cost-efficient options without compromising quality.
The takeaway: Visit Bhubaneswar's convention facilities and build relationships with local DMCs to position the region as a viable alternative for mid-sized conferences.
Source: MSN (via Google News — India Tourism Ministry)
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