The news: Leonardo Hotels has appointed a new Head of MICE for Central Europe, strengthening its organizational focus on the meetings, incentives, conferences, and exhibitions segment. The hire reflects Leonardo's strategic push to capture more corporate event business in the growing Central European market.
Why it matters for MICE operators: This move signals that international hotel chains are doubling down on dedicated MICE sales teams across regions—a trend Indian operators should monitor. When global brands invest in MICE leadership, they're signaling competitive rate pressure, improved service standards, and better willingness to negotiate package deals. For Indian PCOs organizing European events or coordinating with European venues, this means more sophisticated negotiation partners with dedicated account managers.
The takeaway: When pitching European venues to clients, reference their MICE-dedicated teams as proof of specialization and reduced operational risk.
Source: SafariIndia via Google News
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