The news: The Muslim travel market is growing faster than previously projected, according to the Mastercard-CrescentRating Global Muslim Travel Index 2026 released at the Halal in Travel Global Summit 2026. Growth is driven by increasingly diverse source markets and a rising preference for regional travel over traditional long-haul destinations.
Why it matters for MICE operators: India hosts one of the world's largest Muslim populations and is a growing source market for halal-certified travel. As regional travel preference strengthens, Indian MICE operators can capture demand for faith-friendly conferences, incentives, and exhibitions—both inbound from Gulf and Southeast Asia, and domestic. This requires halal catering certifications, prayer facilities, gender-separated spaces, and alcohol-free events. Early adopters will win market share in this high-growth segment.
The takeaway: Audit your venue and catering partners now for halal certification capabilities and develop a dedicated Muslim-friendly events offering.
Source: TTG Asia
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