The news: Therme Group has broken ground on Therme Singapore at Marina South, marking the group's first Asia-Pacific project. The 66,900m² wellness destination will feature over 20 indoor and outdoor pools, thermal experiences, and wellness facilities when it opens in 2030.
Why it matters for MICE operators: Wellness is now the fastest-growing incentive travel category globally. Therme Singapore will become a major draw for corporate incentive groups seeking differentiated experiences beyond standard resort offerings. Indian PCOs can already position this venue in proposals to clients planning 2029-2030 incentive programs, and the development signals rising demand for wellness-focused team experiences across Asia that operators should prepare for now.
The takeaway: Add Therme Singapore to your 2030 incentive venue pipeline and start marketing wellness packages to wellness-focused client segments.
Source: TTG Asia
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