The news: Black Rock Hotels & Resorts, based in Jaipur, is doubling down on MICE as its core expansion strategy, targeting a 2,000-room portfolio by 2027. The company's latest opening, Ananta Spa & Resort Jaipur, reinforces this commitment by strengthening its event hosting capabilities with large-format meeting spaces designed for conferences and corporate events.
Why it matters for MICE operators: Indian DMCs and PCOs now have a major domestic player actively building dedicated MICE infrastructure outside traditional metro centers. This expansion into Tier-2 cities like Jaipur creates new opportunities for operators to pitch incentive travel, corporate conferences, and exhibitions to clients seeking premium venues with integrated spa and wellness amenities — a growing segment in corporate travel.
The takeaway: Partner with Black Rock's expanding portfolio to access modern MICE-ready properties in emerging destinations that appeal to mid-to-large corporate groups.
Source: ET HospitalityWorld
MiceStack is the AI-native operations platform for Indian MICE operators — pipeline, quotations, run sheets, and GST invoicing in one system.