The news: Tourism Australia has appointed a new Business Events Manager dedicated to India, signalling increased focus on the Indian MICE market. This move reflects Australia's strategic push to capture more conference, incentive, and corporate event bookings from Indian DMCs and PCOs.
Why it matters for MICE operators: This hire is a clear signal that Australia is actively courting Indian event planners. Having a dedicated manager in this role means faster response times, better familiarity with Indian event requirements, and potentially easier approvals for site visits and familiarisation trips. Indian operators can expect more direct outreach, customised proposals, and improved coordination for large-scale events.
The takeaway: Indian MICE operators should reach out to Tourism Australia's new India manager to explore partnership opportunities and get familiar with their latest venue and incentive offerings.
Source: safariindia.com
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