The news: Conrad Bengaluru has appointed a new Director of Sales for Conference & Events. This dedicated leadership hire demonstrates the hotel's commitment to growing its MICE business and strengthening sales capabilities in India's competitive hotel conference market.
Why it matters for MICE operators: When five-star hotels hire specialized conference sales directors, it signals rising competition for corporate events bookings. Conrad is no longer treating MICE as secondary to leisure travel—it's now a strategic priority with dedicated commercial firepower. For PCOs and DMCs, this means hotel-direct competition will intensify. Your relationships and package differentiation matter more than ever.
The takeaway: Strengthen your value proposition beyond room bookings; bundle ancillary services, technology, and experience design that hotels can't easily replicate.
Source: Safari India
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