The news: The Auckland Convention Bureau has appointed BRANDit as its official India market representative to strengthen MICE outreach in the Indian market. This move reflects Auckland's commitment to building direct relationships with Indian event organizers, DMCs, and corporate clients who are increasingly seeking international conference and incentive destinations.
Why it matters for MICE operators: Indian DMCs and PCOs now have a dedicated local contact point for Auckland sourcing and partnerships. This appointment reduces friction in the sales cycle — you can now liaise with a India-based representative rather than dealing with time zones and distance. It also signals that major international convention bureaus see India as a priority market, which typically leads to better pricing, faster RFP turnarounds, and more customized proposals for Indian clients heading to New Zealand.
The takeaway: Add BRANDit to your Auckland destination contacts and explore partnership opportunities for corporate conferences and incentive trips to New Zealand.
Source: ET TravelWorld
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